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Turning Private Label Into a Powerhouse Brand

October 1, 2022

1:15 PM - 2:15 PM PDT

Location: Westgate: Pavilion 4

I'm interested in finding out if my organization is suited for a private-label brand and what products I should start with.

How do you get started with private-label brands? What benefits are there to making the investment to get into private label? Is my company big enough to do private label? These questions and more will be answered by retailers well into their private-label journeys. They will explain the strategy behind their private-label brands, as well as some tips and tricks they have learned along the way.

Objectives:

Contrast the private-label journeys of a smaller and larger operator
Consider products that might be the most viable private-label offers for your organization
Analyze ways that you could grow your existing private label brand

Track

Category Management

Segment

Experimenters

Speakers

Benjamin Hoffmeyer

VP of Marketing & Merchandising

TXB Stores

Benjamin Hoffmeyer, VP Marketing & Merchandising at TXB Stores & Markets.

Has been with TXB Stores for over 5 years and responsible for Marketing & Merchandising...

Alan Adato

Merchandising and Procurement Manager

Yesway

Joined Yesway 3 years ago. Responsible for overseeing several categories, ancillary services, and private label initiatives for 408 stores. Oversee and manage a portfolio of Yesway and Allsup...

Moderator

Roy Strasburger

CEO

StrasGlobal

Roy Strasburger is currently the CEO of StrasGlobal, providing operational and infrastructure support and management consulting to retail operators - large and small. Roy is also...