Log In  | Help
NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Turning Private Label Into a Powerhouse Brand

October 1, 2022
1:15 PM - 2:15 PM PDT
Location: Westgate: Pavilion 4

I'm interested in finding out if my organization is suited for a private-label brand and what products I should start with.

How do you get started with private-label brands? What benefits are there to making the investment to get into private label? Is my company big enough to do private label? These questions and more will be answered by retailers well into their private-label journeys. They will explain the strategy behind their private-label brands, as well as some tips and tricks they have learned along the way.


  • Contrast the private-label journeys of a smaller and larger operator
  • Consider products that might be the most viable private-label offers for your organization
  • Analyze ways that you could grow your existing private label brand