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Steve Rodriguez

VP Analytics and Insights
Advantage Solutions
Steve Rodriguez is a VP of Category Leadership for Advantage Solutions. He leads a team that collaborates with clients to achieve their strategic category and space management initiatives in the marketplace. Advantage Solutions is a leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers. Their data- and technology-driven services help brands and retailers of all sizes get products into the hands of consumers, wherever they shop.
Over his 21 years with Advantage, Steve has served in both sales and category management senior leadership roles. During this time, he has partnered with hundreds of clients to grow their sales across every aisle of the store. The key to Advantage’s success is their focus on a retailer’s shopper needs and putting the health of their category first.

Speaking at:

Thriving in the Marketplace: How to Win With Shoppers

To win in a competitive marketplace, convenience stores need to focus on their shoppers’ needs. Your assortment, store layout, and neighborhood focus will determine your success in growing...