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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Sharon Cruz

Field Security Manager
McDonald's Corporation

I am a licensed private investigator with over 25 years of Loss Prevention and Security experience in the retail, executive protection, hospitality and food service industries; my background includes a variety of corporate loss prevention and security leadership positions held, such as my present role as a US-Field Security Manager with the McDonald's Corporation. As a consultant, I've had the pleasure of supporting a variety of franchise business clients with companies such as Burger King, Denny's, Cafe Rio, Pizza Rev, Grocery Outlets, Cold Stone Creamery, Jiffy Lube, Shell Gas Stations and a wide variety of other business clients with loss prevention and security needs.

I obtained my college education in Criminal Justice while also completing several relevant professional certifications. I am an expert in investigations, interviewing and interrogation techniques developed through corporate experience and extensive training received from the leading organizations in the field. In my spare time I co-manage a small cultural community non-profit organization focused on empowering, supporting and educating the youth in underserved communities through performing arts and other community engagements.

Speaking at:

De-Escalate Customer Issues

When is a guest at your store no longer a customer, but someone who needs to leave due to the disruption they are causing? How are other guests impacted when someone has a loud complaint or...