Log In

Rachel Puepke

VP, Marketing & Merchandising
CEFCO Convenience Stores
Rachel Puepke is the Vice President of Marketing and Merchandising for CEFCO Convenience Stores, a Top 40
convenience chain, with 200 locations in Texas and the Southeast. She's a consumer savvy Fortune 500 CPG and Foodservice executive with a passion for creating growth driving marketing strategies for brands. She spent 18 years at PepsiCo in marketing, sales, and finance where she developed a proven track record of leveraging data and insights that drove actionable results. Originally from Orange County California, Rachel relocated to Central Texas in 2021 to venture into the convenience channel with CEFCO.

Speaking at:

Maximizing Share of Wallet: The New Frontier in Customer Loyalty

According to Stuzo’s proprietary data, less than 5% of retailers understand the specific and total amount of a product or product category their customers buy across all the places they...