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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Nicole Kuhl

Brand Director

RaceTrac is a privately owned company with over 560 convenience store locations across multiple states, primarily in the southeast region. Founded in 1934, most RaceTrac's offer 20+ fueling positions and a variety of 4000+ instore items. In the past few years, RaceTrac has grown tremendously in the expanded diesel offering space with additional back canopies that include high flow diesel, as well as new 'Travel Center' locations with professional driver amenities including overnight parking, expanded food offerings and CAT Scales.

Headquartered in Atlanta, Nicole is the Director of Brand, Promotions and Creative for RaceTrac. Her team's role is to increase Brand preference, attract new guests and retain current guests through unique, value driven promotions and to have consistent brand standards/tone across all creative channels and assets. Nicole has been with the company for just under two years. Prior to RaceTrac, Nicole led the Strategy and Innovation Team at Inspire Brands for the Arby's business, and was also the Vice President at Dennison Tombras Advertising where she was the new business and acquisition lead.

Nicole graduated from UMKC with a Marketing degree and lives with her family in Alpharetta GA. She has two boys, 13 and 16. When time allows, Nicole is an avid runner and loves to participate in 10K and Spartan races.

Speaking at:

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