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Joseph Bortner

Category Manager
Rutter's

Rutter’s is a privately held chain of convenience stores headquartered in York, Pa. Rutter’s operates 85 locations in Pennsylvania, Maryland and West Virginia. Part of a family-managed group of companies, the Rutter’s Cos. include: a chain of convenience stores, a dairy and beverage company and a real estate company. With roots dating back to 1747, Rutter’s 276-year history makes it the oldest vertically integrated food company in the United States.

Joe Bortner joined Rutter’s in 2016 as the category manager for candy and snacks. Over the years, he expanded the categories he managed to include all center store categories and bakery. Once he was promoted to his current role as senior category manager, he also added packaged beverages to his portfolio. He also oversees the merchandising team for all Rutter’s stores.

Speaking at:

Growing Baskets with Seasonal Offerings

With a staggering 165 million transactions per day, leveraging promotions with seasonal products is a powerful strategy for boosting sales. Industry experts will share their insights on how they...

 
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