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Jon Berg

Thought Leadership VP, Beverage Alcohol Vertical

Jon started his career working in sales for Pfizer but moved over to the Beverage Alcohol industry where he has been for the last 18 years.  His work history has been with MillerCoors, Bacardi USA and Moet Hennessy.  Jon’s roles have been focused on commercial insights development, category management, shopper research, and retail pricing design.  His investigative work and primary consumer research has taken him to all the major US and Canadian markets, as well as global projects in Europe.  Now within the Thought Leadership framework at NielsenIQ, Jon is working across BevAl segments to develop insights material that can support and help define NIQ client success.
NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods retailers, NielsenIQ gives customers the power to defy what’s possible.

Speaking at:

Blurring Lines in the Beverage Alcohol Category

Packaged beverage giants like Coke, Mtn Dew, and Monster are now driving growth in the beverage alcohol sector, blurring the lines between traditional Beer, Wine, and Spirits. With Ready to...