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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Jeff Foley

Director of Foodservice
CEFCO Convenience Stores

Jeff Foley is currently the General Manager of JF Heritage Food Company responsible for all company operations including company strategy, performance, and growth, nurturing appetites over 90 locations.  Prior to this role, Jeff was the Director of Foodservice for CEFCO Convenience Stores, responsible for oversight of all operations in deli, retail food, cold and hot dispensed, and FreshYo! Yogurt for over 230 sites.  Jeff is known for building and delivering great teams, great culture, and great financial results.  He was a key stakeholder bringing CEFCO Kitchen into fruition including product development, employee and labor efficiency, and kiosk program development. 

Jeff has been with The Fikes Companies since 2018 including both CEFCO and JF Heritage Food Company.  He earned his Bachelor’s degree in Business Administration and Finance from Cabrini University in 2006.

He lives in Waco, TX with his wife Jeanine, daughters Ava (10), Melody (9), and Jeffrey Jr. (6). 

Speaking at:

Menu Optimization: Think Like a Restaurant

As retailers add foodservice to their operations, there are growing pains, and it often takes time to turn a profit. However, there are learnings we can glean from the restaurant industry. Come to...