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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Holly Veale

Vice President, Purchasing
Core-Mark & Eby-Brown

Holly Veale leads the purchasing organization of Core-Mark International, the convenience segment of Performance Food Group.  In this role, Holly is responsible for the entirety of inbound supply chain across all US Convenience OpCos. Holly and her team strive to deliver industry leading fill rates for Core-Mark customers, drive efficiency for Core-Mark operations, and collaborate with suppliers to improve overall effectiveness of the industry’s supply chain.

Holly serves on the board of California Convenience Distributors Association, The National Association of Tobacco Operators, and Peer Marketing Associates, Inc.

Holly began her supply chain career with McLane Company as a purchasing specialist. During her tenure at McLane, Holly held varying roles of increased responsibility including Category Manager and Product Director. During her time at McLane, she established an expertise in retail foodservice programs developing offerings such as McLane Kitchen and Fresh Produce Plus. 

After McLane, Holly joined EG America where she led Category Management. She recruited and hired a best-in-class team to transform Kroger’s small format stores into convenience centric locations.  After a short time at EG, Holly was promoted to Vice President of Merchandising. In this role she was responsible for driving inside merchandise sales and margin for all EG owned locations in the United States. Her team of Category Managers, Space Planners, Pricing Analysts, Loyalty, and Marketing Associates were responsible for the vision and execution of EG Group in the United States.

2019 Convenience Stores News’ Top Women in Convenience (Senior-Level Leaders category) 
2017 Convenience Stores News’ Top Women in Convenience (Rising Star category)

Holly and her husband, Ryan, live in Roanoke, Texas. They have a daughter, Rylie (13) and a son, Kaison (4).

Speaking at:

Supply Chain Success Stories

Product procurement throughout the supply chain was a major challenge for convenience stores and their supplier partners throughout the pandemic, and it continues to challenge our industry today...