Greg leads the Insights team within PDI's Consumer Engagement segment. Greg and his team work with retailer and brand clients to identify and activate on timely insights across a range of domains from loyalty to shopper analytics, promotion and category analytics and more. Greg has 30 years of experience in analytics and technology innovation with firms such as IRI, Oracle and Fiserv.
Greg and his wife have two adult kids and recently made their last ever tuition payment. In their spare time, Greg and his wife enjoy cycling, travel and learning languages.