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NACS Show 2022
  • Conference: October 1-4, 2022
  • Expo: October 2-4, 2022
  • Las Vegas Convention Center | Las Vegas

Genevieve (Gen) Comtois

E-mobility Expert
Fuels Institute Board Member

A seasoned Mobility, Energy and Retail Executive, Gen Comtois is an Electric Mobility Expert and Senior Adviser. Over the last 3 years, she has been leading the entry in electric vehicle (EV) charging across North America for a global energy supermajor.

In her role, she built and led a team of more than 25 people across functions and interfaced at the C-suite levels with subsidiaries, wholesalers, and partners. Working hand-in-hand with colleagues globally, she was responsible for all aspects of the business, from developing strategy, network planning, partnerships, business development, engineering, procurement, construction, operations and marketing.

Ms. Comtois’ passion for the people, the business and the energy transition is contagious. Building on over 21 years with an energy supermajor, she brings broad Retail experience to the EV space, having held numerous roles in P&L delivery, business development and operational implementation in Sales & Operations, Convenience Retailing and Fuels Marketing.

A visible people champion with a track record of leading and coaching teams to superior results, Ms. Comtois is deeply committed to developing others. Earlier in her career, she launched the Women network in Canada. More recently, she has also been leading the Women Career Development Program and the Senior Women Leadership Connect across the Americas.

A graduate in business and marketing (B.B.A., HEC Montreal), Ms. Comtois earned her Executive MBA from McGill University. A regular speaker on Electric Mobility, she is also serving on the Board of Advisors and the EV Council of the Fuels Institute, a registered non-profit dedicated to evaluating issues affecting the vehicles and fuels markets.