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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Eric Z. Sherman

EVP, Insights & Analytics
GSTV

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than 1 in 3 U.S. adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers.

Eric Z. Sherman is EVP of Insights & Analytics at GSTV. Reporting to the CEO, Eric oversees audience insights, ad effectiveness research, and data strategy. Before joining GSTV, Eric held senior insights roles at Twitter, NBCUniversal, and Clear Channel Outdoor. Prior to that, at Digitas and Dynamic Logic (now Kantar), he advised clients on digital marketing strategy and measurement.

Eric holds a BA from Princeton University and a MS from the NYU Stern School of Business. He lives in New Jersey with his wife and two children.

Moderator for:

Promotions Customers Actually Want

Some products sell themselves, but additional marketing and promotion can take your convenience-store sales to the next level. Come to this session for a discussion on how shoppers’ habits...
 
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