Denise Jenkins oversees marketing strategy for United Dairy Farmers' C-stores and retail fuel business, multiple ice cream brands (including innovation pipeline projects), consumer insights, the U-Drive Plus loyalty program, and new product innovation.
Jenkins has led numerous new platforms for UDF, the current UDF mobile app, the Hi-Five Guest Experience and plant-based Homemade Brand Dairy Free ice cream. Her current priorities are growing a new super-premium ice cream brand, Main Avenue Creamery, evolving the loyalty program to best-in-class with new U-Drive Plus and omnichannel expansion.