Dafna Gabel is Vice President, Insights at PDI Software, the leader in enterprise management software for the convenience retail and petroleum wholesale markets, helping businesses and brands increase sales, operate more efficiently and securely, and improve critical decision-making. Dafna is focused on helping clients realize the most value from these large data, whether retailers and/or brands. Leveraging data and developing insights that enable timely decisions, optimization of business outcomes, supporting category management activities, and customer insights that drive and feed marketing strategy and automation.
Dafna brings over 25 years of global experience in consumer, shopper & business insights, strategy, category management, and analytics//data science working with both retailers and suppliers in the CPG industry. Dafna earned a Master’s degree in Statistics from Northwestern University in Evanston Illinois.