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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Craig Neuhoff

VP of New Business Development
GSP Retail

Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with four regional production facilities (Clearwater; Lenexa, Kansas; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. GSP is the parent company of AccuStore, a survey, app and site profiling software suite, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.

Craig Neuhoff is Vice President of New Business Development at GSP. With more than 25 years’ experience in the retail industry, he’s been helping retailers turn their growth strategies into results. Craig has worked with c-store executives as they’ve managed significant challenges in hiring, regulation, and the changing expectations of shoppers. He is passionate about store design and has guided industry veterans on their journeys of store renovations. Craig knows branding, retail marketing and execution too.

If you ever need to find Craig, there are three places to look…an airport, walking a store with a client, or at the beach surfing with his family.

Moderator for:

Revisiting Store Design for Your Streamlined Workforce

Whether you are remodeling old stores or building new ones, you can’t build the same convenience stores you were building 20 years ago. As technology and shoppers have changed, it is...