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NACS Show 2022
  • Conference: October 1-4, 2022
  • Expo: October 2-4, 2022
  • Las Vegas Convention Center | Las Vegas

Bill Barnes

Manager, Category Leadership

Bill is currently Manager, Category Leadership for Northeast and Eastern Great Lakes Regional Small Format customers across the PepsiCo beverage portfolio. In this role, Bill leads the Category Leadership team in partnership with PepsiCo Sales teams to accelerate strategic partnerships and drive growth with key Small Format retailers.

Prior to his current role, he was the Senior Sales Strategy Analyst supporting the Gatorade and Propel brands across Large Format customers nationally. In this role, he was tasked with diagnosing key drivers and pain points of the business and identifying opportunities for growth across the channel. He also brought sales insights to innovation planning, contributing to successful launches across both brands.  

In addition to insights experience, Bill gained broad sales experience over 4 years across the PepsiCo Field Sales Organization as a Retail Sales Associate, Retail Manager and Key Account Manager. His experience spanned across beverages and foods in the Grocery and Mass channels with a focus on delivering flawless execution and developing leading relationships with retailers.

Bill is a graduate of The Ohio State University with a major in Marketing and Logistics Management & a minor in Environmental Issues. He also has his MBA from the Kellogg School of Management at Northwestern University. He is currently based in Chicago.