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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Benjamin Hoffmeyer

VP of Marketing & Merchandising
TXB Stores

Benjamin Hoffmeyer, VP Marketing & Merchandising at TXB Stores & Markets. 

Has been with TXB Stores for over 5 years and responsible for Marketing & Merchandising Strategy, Branding, Digital Marketing, Private Label, Loyalty Strategy, Procurement, and Sales & Profitability.

Has developed extensive line of TXB Private Label Products to include Food, Drink, Apparel and General Merchandise items. 

Prior to TXB, spent 3 years at Amazon working on Amazon Go Store Concept where he developed their Fresh Prepared and Perishable Business to include Private Label branded Food Service Items. 

Prior to that spent over 14 Years with Stripes & Laredo Taco Company Stores serving in Various roles to include Director of Food Service, Category Management, Marketing & Merchandising and Private Label Development to include Snack and Candy Private Label items.

Speaking at:

Turning Private Label Into a Powerhouse Brand

How do you get started with private-label brands? What benefits are there to making the investment to get into private label? Is my company big enough to do private label? These questions and more...