Learn how to make a lasting impact with your brand without breaking the bank through practical strategies and creative solutions for convenience retailers with limited resources. Discover innovative approaches to establish a compelling brand identity, craft a memorable brand story, and effectively communicate your unique value proposition to target customers. Uncover the secrets of leveraging social media, local partnerships, and guerrilla marketing techniques to maximize brand visibility and drive foot traffic to your store.
Whether you are a startup or an established convenience retailer seeking cost-effective branding techniques, this session will equip you with the tools and knowledge to build a strong brand presence and boost customer loyalty, all within the confines of a modest budget.
I am a retailer seeking cost-effective strategies to build on my brand identity and create a unique value proposition to customers.
With her finger on the pulse of better-for-you brands, Rachel Krupa is the Founder of The Goods Mart, a better-for-you, socially conscious convenience store which opened its doors in 2018 and...