What makes a promotion successful? This session explores the essential elements that contribute to successful promotions. Industry experts will delve into the crucial Key Performance Indicators (KPIs), performance benchmarks, and execution requirements that drive truly effective promotions as they share insights, strategies, and answer your burning questions on promotion success.
I’m interested in hearing new and proven promotional strategies utilized by industry leaders.
Objectives:
Liza brings innovative leadership to Impact 21, inspiring teams to think differently and push the boundaries of traditional industry norms. She taps into her expertise in small format...
Jeannie Amerson is the VP of Marketing for Enmarket and is responsible for Marketing, Merchandising, Foodservice, Branding, Digital Marketing, Loyalty, and Payment Strategies. Enmarket employs...
I am Adam Ruessler, currently serving as the Senior Category Manager for Cooler, Center Store, and Tobacco at Love’s Travel Stops. With over 15 years of retail experience, I have held...