I want to ensure my business shows up when and where customers are looking.
Shoppers today have questions, and they expect their device to have answers. To win the convenience-minded shopper, retailers cannot rely on having the best physical location. They must take steps to develop and manage their multi-location presence on the top of the localized marketing digital channels that influence shopper buying decisions. Ensuring data is accurate and consistent across Google, Facebook, Yelp, Waze and the plethora of consumer tools applications is essential in the quest to future proof your business and meet customers when and where they are looking for solutions and discovering new options. If you are looking to grow your stores’ reach by being visible earlier in the customer journey, you’ll want to join this session and learn from the experts.
Objectives:
Lori Buss Stillman is the Vice President, Research and Education for NACS, the National Association of Convenience Stores. Joining NACS in 2019, Lori leads the association’s industry...
Darrin Samaha loves brand storytelling. That’s why he is a marketer. His current role is Yesway’s VP of Marketing where he is responsible for the creation and growth of the Yesway...
Stuart Greer is a Director of Sales at SOCi and is responsible for partnering with and helping improve the customer retention and acquisition online strategies for SOCi's largest clients...
Trent Moore is the Marketing Manager for Yesway and Allsup's Convenience Stores responsible for the strategic implementation of in-store experience, social media, digital ads, and signage...