Overcoming the C-Store Blind Spots in Digital Searching

October 04, 2023

9:15 AM - 10:15 AM EDT

Room: A412

Add to Calendar 10/04/2023 9:15 AM 10/04/2023 10:15 AM America/New_York NACS Show Education Session - Overcoming the C-Store Blind Spots in Digital Searching

Have you ever found yourself searching for a quick snack or drink, only to find that your go-to convenience store is not the top result on your maps app? This session will explore the concept of the convenience store blind spot and why they are often not prioritized on digital maps, along with potential consequences of this blind spot, including missed business opportunities for convenience store owners and inconvenience for customers.

Georgia World Congress Center: A412

I am looking for solutions on how to get my store shown in digital searches and on map apps.

Objectives:

Analyze the concept of C-store blind spots in digital searching and understand the reasons behind their lower prioritization on map apps
Apply effective strategies to overcome convenience store blind spots and improve digital visibility on map apps
The session will create awareness, but the attendees themselves are not ‘creating awareness’

Track

Customer Experience

Segment

Experimenters

Speakers

Alan Meyer

CEO

Meyer Oil Co. dba Mach 1 Stores

Alan Meyer is the Chief Executive Officer for Meyer Oil Company responsible for the strategic direction, vision, growth and performance of Mach 1 convenience stores.

Alan has...

Brian Norris

Executive Director, Retail Data & Product Management

OPIS, a Dow Jones Company

Brian joined OPIS in 2005, working in a variety of sales and marketing roles before joining Fred Rozell in 2011 to help lead the OPIS Retail division. Over the last 12 years, Brian has worked to...

Jen Johnson

Director of Business Development - Localized Marketing

THRIVR

Jennifer (Jen) Johnson is the NACS Director of Business Development – Localized Marketing Solutions and leads the sales and development of THRIVR, NACS new localized marketing platform...

Andrea Neurohr

Vice President, Marketing

Coen Markets, Inc.

Andrea Neurohr is the Vice President of Marketing at Coen Markets, Inc.
Andrea has spent her career seeing the marketing function from all angles: inside an association in DC, the publisher...

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