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NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

Modern Strategies for Customer Engagement and Loyalty

October 6, 2021
9:15 AM - 10:15 AM CDT
Location: E450B

My organization is ready to create a digital customer engagement strategy.

The customer’s digital experience with a convenience brand and their level of engagement, especially with a loyalty program, is key to developing a holistic B2C marketing strategy – one that will retain current customers as well as attract new shoppers. This session is for anyone who wants to enhance their digital presence & improve customer engagement. We will help retailers understand how to set a journey framework and experience heightened engagement via a strategic roadmap for growth. Attendees will gain valuable insights into how they can utilize processes and tools to enhance their consumer communication via initial segmentation through full-blown personalization, leading to increased customer satisfaction and loyalty to their brand. With foodservice as a focus of many convenience retailers, our guests will also share information from the digital journey in the QSR industry, one that is about 5-years ahead of many in the convenience industry.

Objectives:

  • Explain ways to start your digital customization journey
  • Prioritize the things that you can focus on in customizing the experience for customers
Track
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Speakers

Moderator

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