Maximizing Share of Wallet: The New Frontier in Customer Loyalty

According to Stuzo’s proprietary data, less than 5% of retailers understand the specific and total amount of a product or product category their customers buy across all the places they shop, let alone the opportunity to target those customers’ wallets on a one-to-one basis. The lack of visibility into how many share of wallet a retailer has compared to their competitors leads to ineffective promotions and cannibalizing existing revenue/margins. This means that more than 95% of retailers are likely incentivizing (funding) customers to make purchases that the customers would already be making without any incentive.Hear from industry veterans and leaders as to why they see maximizing share of wallet as the new frontier in customer loyalty and how this leads to growth in store operating profits.