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NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

Increasing Foot Traffic with Your App

October 6, 2021
9:15 AM - 10:15 AM CDT
Location: E450A

I'm looking for proven ways a mobile app can drive sales

Whether you want to build a branded app for your stores or already have one this session provides a deep dive on all things mobile. Due to the pandemic, mobile app usage has skyrocketed with customers now demanding frictionless options in their buying journey. In this session, Dr. Kim Cuellar will discuss her first hand experience and share how to leverage mobile app technology to better engage your customers. A panel of industry experts will discuss the continuing evolution of mobile apps with a special focus on E-commerce. Learn how to drive incremental revenue not just through your POS, but also through your mobile app by leveraging E-commerce solutions.

Objectives:

  • Explain why mobile app usage has skyrocketed because of the pandemic and capitalize on changing consumer trends
  • Discuss the value of having a branded app and delve into app best practices with regard to vendors and consumer product goods (CPG)
  • Review E-commerce solutions and how to integrate them into your app
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