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Hot Takes: Impulse Strategies for Modern Convenience Retail

October 05, 2023
9:15 AM - 10:15 AM EDT

Room: A305

Add to Calendar 10/05/2023 9:15 AM 10/05/2023 10:15 AM America/New_York NACS Show Education Session - Hot Takes: Impulse Strategies for Modern Convenience Retail

You won’t want to miss this raw, unfiltered conversation about how some of the best marketers in our industry are boosting the basket and growing transaction sizes. With more and more options that take shoppers out of the traditional checkout processes with the evolution of multi-channel and digital strategies, retailers have to evolve to continue to take advantage of impulse sales. What strategies are over hyped and which ones are actual opportunities that retailers should focus their efforts on? This is an opportunity to hear honest feedback from your peers on these topics and more. Get ready for the hottest panel of the year!

Georgia World Congress Center: A305

I am interested in ways to build on baskets at the checkout line.

You won’t want to miss this raw, unfiltered conversation about how some of the best marketers in our industry are boosting the basket and growing transaction sizes. With more and more options that take shoppers out of the traditional checkout processes with the evolution of multi-channel and digital strategies, retailers have to evolve to continue to take advantage of impulse sales. What strategies are over hyped and which ones are actual opportunities that retailers should focus their efforts on? This is an opportunity to hear honest feedback from your peers on these topics and more. Get ready for the hottest panel of the year!

Objectives:

  • Drive the impact of impulse sales in modern convenience retail
  • Apply effective techniques to capture and capitalize on impulse sales opportunities
  • Develop innovative approaches to enhance impulse sales with digital channels
Track
Segment

Speakers

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