How Brands and Operators of All Sizes are Winning on the C-store Shelf

With a very small budget, Stuckey's has managed to garner national attention for their comeback brand and increase sales 40X in just 30 months. In this session they will share the secrets on how they got The Today Show, New York Times, and Southern Living to cover their brand story. Attendees will hear tips to get consumers to become advocates for their brand and to drive the peer-to-peer conversation (Word of Mouth) that is incredibly crucial to bottom-line success. Most importantly, they will tell you how they accomplished this on a marketing budget so tiny that participants will either laugh or cry.