Gulp! Reinvigorating Dispensed Beverages

Hot, cold and frozen dispensed beverages took a profit hit during the pandemic, and the categories were a definite strain on store profits. Once pandemic restrictions eased, and it made sense for retailers to reintroduce dispensed beverage programs in their stores, many retailers and suppliers seized the opportunity to breathe new life into the category. Attend this session to hear recent trends and research in the dispensed beverages category, as well as the unique approaches that three different retailers and suppliers are taking to reinvigorate and grow this tried-and-true category.