My organization came out of COVID relatively unscathed, but we need to determine what we can do to see success as the economy re-emerges.
People may be getting back to some routines as the economy opens up, but the pandemic will cast a long shadow over the consumer landscape. Income trends have been altered by unprecedented changes in government and business policy. Meanwhile, prices have risen quickly. Convenience stores will need to adjust to win shoppers amid the “new” abnormal that shoppers’ face in the near future.
Doug Hermanson, principal economist, brings more than 10 years of experience in the areas of forecasting and applied economics to Kantar’s Retail, Sales & Shopper practice. He...