Foundations of a Retail Media Network

October 03, 2023

12:00 PM - 1:00 PM EDT

Room: A311

Spanish

Add to Calendar 10/03/2023 12:00 PM 10/03/2023 1:00 PM America/New_York NACS Show Education Session - Foundations of a Retail Media Network

Retailers seek secure, brand-safe advertising environments that enable access to first-party data in a privacy-safe environment. Learn what the future of retail media is and how some industry leaders are pioneering new ways to grow revenue and achieve advertising goals on brand-safe digital media platforms.

Georgia World Congress Center: A311

I'm interested in hearing more about how to successfully build a media network.

Objectives:

Analyze the future of retail media in the convenience industry and its impact on advertising strategies
Apply knowledge of industry leaders' pioneering efforts to develop strategies for growing revenue through retail media networks
Assess the value and benefits of utilizing first-party data

Track

Marketing

Segment

Experimenters

Speakers

Art Sebastian

Retail Strategist

Nexchapter LLC

Art Sebastian is a Retail Strategy Consultant with Nexchapter LLC, a newly formed consulting business. Art is focused on helping retailers, brands and technology companies with digital...

Ben Tienor

Director, Gulp Media Network and Director, Brand & Customer Insights

7-Eleven, Inc.

Ben leads customer insights & analysis at 7-Eleven, Inc. He has 20 years of retail experience across specialty & mass concepts, both large & small formats. Since joining 7-Eleven, his...

Mandee Harvey-Smith

Director of Analytics, Insights & Media Strategy

RaceTrac, Inc.

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