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NACS Show 2022
  • Conference: October 1-4, 2022
  • Expo: October 2-4, 2022
  • Las Vegas Convention Center | Las Vegas

Food Sampling Techniques and Why They Work

October 6, 2021
9:15 AM - 10:15 AM CDT
Location: E451B

I'm having difficulty gaining adoption of my foodservice offer

Sampling is a proven strategy to build brand recognition and grow demand. This session will discuss how this technique has been used successfully by select convenience stores and how to get started.

Objectives:

  • How the small investment in sampling can result in strong returns and brand trust
  • Consistent, ongoing sampling programs provide a fresh, restaurant-like atmosphere, focusing on food as a foundation to c-store operators
  • How to engage customers in everyday menu, new products rollouts & LTO programs via in-store sampling
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