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NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

Creating an Integrated Mobile Experience

October 7, 2021
8:00 AM - 9:00 AM CDT
Location: E450A

I have little or very limited consumer mobile experience and desire to expand on it.

One undeniable fact about consumer behavior, accelerated during the pandemic of 2020, is the consumer’s further embracement of mobile device connectivity for everything from search to order to payment.  Successful retailers must have digital connectivity to consumers, no matter what their size.  

The needed digital footprint and app interface with consumers can be a challenge to create, especially for smaller operators.  During this session, Kay Segal of Business Accelerator Team will share a digital journey roadmap which takes into consideration the consumer journey and how retailers can strategically begin their journey to create a superior consumer-oriented digital engagement interface.  We will answer questions such as: 

  • What are the first steps a retailer should take to map out a mobile ecosystem that includes search, loyalty, payment, ordering etc.?
  • What foundational elements should be considered within an app: assortment, digital shelf, labels, limited inventory, and so on?
  • What tradeoffs might a retailer expect to make? 
  • How can different digital elements be consolidated and live “in harmony”?
  • Where can retailers find assistance? 


  • List first steps to map out a mobile ecosystem
  • Determine which aspects of mobile are most important to your organization
  • Identify tips and tricks to make the move to a streamlined global experience easier