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NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

Cold Vault in 2021: Trends and Takeaways

October 7, 2021
8:00 AM - 9:00 AM CDT
Location: E450B

I'm interested in learning more about current cold vault trends

The cold vault of 2021 is very different from the cold vault of 20 years ago. The exponential growth in alternative non-alcoholic beverages, craft beer, and mixed alcoholic drinks have given category managers and customers infinite choices in the cold vault. In this session Dr. Kim Cuellar will provide current trends and research on many of these new options to help you benchmark and gain new ideas for your own cold vault. Additionally, industry experts from water, beer, energy, and beverage companies will be called on to provide their perspectives on the research and what they see in their specific section of the cooler.


  • Contrast current trends in non-alcoholic beverages and alcoholic beverages with your current store sales
  • Brainstorm ways that you could alter your cold vault to maximize sales
  • Predict how customer preference changes will alter your cold vault sales and space use in the coming years