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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Benchmarking to Improve Loyalty Outcomes: Lessons from PDI and Coen Markets

October 3, 2022
8:00 AM - 9:00 AM PDT
Location: Westgate: Ballroom B


I have a loyalty program, but I want to make sure I am tracking metrics that can move the needle.

Loyalty isn’t just a program. It’s an outcome that must work equally well for both retailers and consumers. Join Todd Gulbransen, SVP Consumer Marketing, and Greg Crow, VP Insights, at PDI as they explore loyalty outcomes, KPIs, and benchmarking with Colin Dornish, Director of Operations, of Coen Markets, Inc. From the successes to the challenges, learn how to measure and manage a data-driven loyalty strategy by hearing their real-life examples. What defines a ‘good’ strategy? How does one declare success? They’ll cover this and more as they examine which KPIs and benchmarks to track, how to adapt based on actionable insights, and the overall best practices to develop deeper relationships with today’s c-store shoppers.


  • Describe what changing shopper behavior means for loyalty
  • List key loyalty KPIs that your organization can use to make data-driven decisions 
  • Develop insights to move your loyalty programs forward using your own data