Benchmarking to Improve Loyalty Outcomes: Lessons from PDI and Coen Markets

Loyalty isn’t just a program. It’s an outcome that must work equally well for both retailers and consumers. Join Todd Gulbransen, SVP Consumer Marketing, and Greg Crow, VP Insights, at PDI as they explore loyalty outcomes, KPIs, and benchmarking with Colin Dornish, Director of Operations, of Coen Markets, Inc. From the successes to the challenges, learn how to measure and manage a data-driven loyalty strategy by hearing their real-life examples. What defines a ‘good’ strategy? How does one declare success? They’ll cover this and more as they examine which KPIs and benchmarks to track, how to adapt based on actionable insights, and the overall best practices to develop deeper relationships with today’s c-store shoppers.