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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Behind the Boom: Ready-to-Drink Cocktails Are Shaking Up the Cold Box

October 1, 2022
1:15 PM - 2:15 PM PDT
Location: Westgate: Ballroom C


With all of the new Ready to Drink beverages hitting the market, I want to better understand how their introduction and market saturation will impact the c-store industry.

C-stores have limited cold box space, and beer (where offered) has a significant number of new items when factoring in craft products. The SKU rationalization process for convenience stores is massive. Come to this session for a deep dive into the Ready to Drink (RTD) format and walk away with forward leaning insights for what is next.


  • Demystify the growing assortment of RTD options: what they are, who’s leading and why should retailers care
  • Analyze why shoppers are embracing RTD options
  • Gain insights on shopper expectations, demographics and implications to other alcoholic sales