Like

Behind the Boom: Ready-to-Drink Cocktails Are Shaking Up the Cold Box

October 1, 2022

1:15 PM - 2:15 PM PDT

Location: Westgate: Ballroom C

Spanish|Portuguese

With all of the new Ready to Drink beverages hitting the market, I want to better understand how their introduction and market saturation will impact the c-store industry.

C-stores have limited cold box space, and beer (where offered) has a significant number of new items when factoring in craft products. The SKU rationalization process for convenience stores is massive. Come to this session for a deep dive into the Ready to Drink (RTD) format and walk away with forward leaning insights for what is next.

Objectives:

Demystify the growing assortment of RTD options: what they are, who’s leading and why should retailers care
Analyze why shoppers are embracing RTD options
Gain insights on shopper expectations, demographics and implications to other alcoholic sales

Track

Category Management

Segment

Transformers

Speakers

Julie Farmer

Category Manager, Adult Beverages

Circle K

Julie Farmer has been in the Adult Beverage industry for 28 years, she has worked for a Brewery, Distributor and currently the Adult Beverage Category Manager at Circle K. Julie manages...

Michele Yeeles

Sr. Director, Category – Small Format

Anheuser-Busch InBev

Moderator

Jon Berg

VP Alcohol Industry Thought Leader

NielsenIQ

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population...