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Are You Phygital?

October 1, 2022

12:00 PM - 1:00 PM PDT

Location: Westgate: Pavilion 6

I want to learn how other retailers and industries are engaging customers.

Phygital is the blending of the digital world with the physical world with the purpose of providing a unique interactive experience for your customers. This session will discuss what you can do to bridge the gap between physical and digital retail in your stores.

Objectives:

Identify ways your business can be more appealing to today's customer
Review how other retailers are meeting the customer where they are
Discuss ways to be more phygital

Track

Technology

Segment

Experimenters

Speakers

Ryan Lindsley

VP of Marketing & Digital Strategy

Kum & Go

Ryan Lindsley is Vice President, Marketing and Digital Strategy at Kum & Go and has been with the organization since 2020. He has been in digital transformation, ecommerce and marketing...

Eva Strasburger

President, StrasGlobal and CEO

Compliance Safe

Born in Tanzania, brought up in Vanuatu, Hong Kong and the Caribbean and educated in England, Eva Strasburger, brings an international perspective to everything she does. After graduating from...

Ken Fenyo

President

Coresight Research

Ken is President, Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides retailers, brands...

Moderator

Matt Newberg

Editor and Founder

HNGRY

HNGRY (https://hngry.tv) is a media platform examining how technology is reshaping the food industry through trends like quick commerce, microfulfillment, ghost...