A Force for Good: We're in Business to Make an Impact

Customers care if a business makes a positive difference in their community and the world. In many cases, it’s even more important than price when it comes to making a purchasing decision. Not only is taking this direction a noble objective, but businesses who take corporate responsibility seriously tend to have a better public image, a more loyal customer base and increased employee satisfaction, which are all key ingredients for sustainable business management. During this “lightning session,” hear from several speakers on the causes they have chosen to support, the impacts they’ve made to their communities and how these partnerships have benefited their businesses.