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NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

5 Food Sampling Techniques and Why They Work

October 6, 2021
9:15 AM - 10:15 AM CDT
Location: E451B

I'm having difficulty gaining adoption of my foodservice offer

Sampling is a proven strategy to build brand recognition and grow demand. This session will discuss how this technique has been used successfully by select convenience stores and how to get started.


  • How the small investment in sampling can result in strong returns and brand trust
  • Consistent, ongoing sampling programs provide a fresh, restaurant-like atmosphere, focusing on food as a foundation to c-store operators
  • How to engage customers in everyday menu, new products rollouts & LTO programs via in-store sampling