Casey McKenzie

Senior Principal Consultant
Impact 21

With over 21 years in leading c-store chains, another twenty-one in consulting, Casey has experience in almost all facets of the c-store channel of trade, including operations, category management, and strategic planning. In conjunction with Willard Bishop Consulting, Ltd, Casey was co-author of the NACS Category Management Guidebook and has served as facilitator for workshops on category management throughout the country and internationally. In 2014 Casey led the initiative to convert the NACS Framework course into an online-based learning curriculum.

Casey led the development of Advanced Category Management training material and workshops and became the first to obtain the Certified Convenience Category Manager and Certified Convenience Advanced Category Manager designations from NACS and. He served as project manager and co-author on the NACS Marketing Toolkit for Store Operations and developed a training workshop on that material as well.