Charity McGill is the CEO of Deep Water Software, a company focused on bringing time and money-saving technology to retail owners across the United States. Charity has over 20 years in operational software design and development. Charity’s technology implementation experience spans across every size business, from Fortune 500 companies to independent business owners. However, 5 years ago, she began helping her spouse restore an 800-square foot convenience store in their very small town to profitability while they raised their four children. This experience has left Charity with a deep passion for providing real-life technology solutions to independent business owners that can help restore work-life balance to these community pillars. It is this passion that gave birth to Deep Water and their first product – Connie, a virtual assistant for retail owners and store managers.