Jeff Lenard

Vice President Strategic Initiatives

Jeff Lenard oversees NACS’ industry-wide campaigns to enhance the image of the convenience and fuel retailing industry, particularly the association’s new reFresh initiative. In this role, he develops resources and toolkits, explores new partnerships with like-minded organizations and shares success stories with the industry and media. Lenard also serves as lead spokesperson and has conducted more than 5,000 media interviews about trends and innovations at the nation’s 154,000-plus convenience stores. In addition, Lenard is the creator and co-host of the association’s popular weekly podcast, “Convenience Matters.”

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.