Joel will lead the development and execution of GetGo's fuel value chain, customer transportation and car wash strategy. Joel Hirschboeck has overseen Fuel Procurement, Commercial Sales and Alternative Fuels Division at a leading Midwest C-store chain. Joel has a broad perspective in traditional and alternative fuels as he has been responsible for the company's fuel strategy. This included developing, procuring, educating and marketing many different fuel products to customers. Joel has been in the transportation and fuel industry for nearly 15 years. Joel has lead cost reduction and green initiatives, such as implementing new delivery methods, dynamic routing solutions, and the development of CNG, Unleaded 88 (E15), and Biodiesel infrastructures. He recently transformed the procurement and marketing of traditional and renewable fuels through the creation and development of a trading and supply team. Joel has a Bachelor of Science degree in Management and Technology and a Master’s in Business Administration from the University of Wisconsin – La Crosse.