Bill Hanifin

Hanifin Loyalty; Impact 21

Bill has been vitally involved in the data-driven customer marketing industry since 1998. He was introduced to customer loyalty while helping Visa issuing banks launch rewards programs on cobranded credit cards in Latin America, and later helped Shell Oil launch one of the first coalition loyalty programs in that region.

That early experience led Bill to Alliance Data Systems where he became one of the founders of the Colloquy Consulting Group, now known in the market as LoyaltyOne.

During that time, Bill had the opportunity to work with brands across just about every customer facing vertical market and helped to design, launch and manage programs with brands including American Express, Best Buy, Chase, and La Quinta Hotels.

Since 2006, Bill has continued his work through his own strategic marketing firm, Hanifin Loyalty, serving brands including Denny’s, Master Card, McGraw Hill, Panera Bread, Redbox, Scotiabank and others across multiple countries. He recently merged his consulting practice with Impact 21 Group to create a Digital Customer Engagement and Loyalty practice.

Building on a foundation of strategic marketing, payments, and marketing technology, Bill has a passion to understand how people make purchase decisions, in turn helping brands unlock new ideas to engage customers in long-term profitable relationships.

Bill is a Certified Loyalty Marketing Professional (CLMP) and is a member of the Customer Strategy Network (CSN), a global organization linking independent relationship and loyalty marketing practitioners. He also is among the ownership group of, operator of the Loyalty Academy and publisher of The Loyalty Guide.

Bill is based in Boca Raton, Florida and is an outdoor enthusiast, having found some of his best ideas during a long run or ocean swim.