Ieva Grimm


Ieva Grimm, owner and president of SYNERGE is a “recovering convenience operator”.  SYBERGE’s focus on convenience retail turnaround and innovation comes from 20 years of hands-on experience from board room, product & process development to store operations.  Ieva spends most of her time working side-by-side with convenience retail and foodservice operators around the country to find innovative ways to grow business, drive profitability and sales.

Prior to starting SYNERGE, Ieva was a Senior Director of Education Services at NACS and spent over 13 years at Sheetz, Inc. leading consumer insights and market research. However, it was Ieva’s deliberate move from corporate offices to a 2 ½ year hands-on, store-level operations venture with Sheetz that fuels her passion for the opportunities in the convenience stores today.

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