Educated in Ireland, Joe’s working career started in a bakery as an Apprentice Baker. Taking a position as a Bakery Manager at the Hyperama Sandton exposed him to the retail industry, quickly moving through the ranks to Specialty Food Manager and then Buyer at Hyperama Head Office, where he spent almost six years and developed his portfolio from being responsible for purchases of R1.5 million per month to over R100 million per month.
Joe then worked as Operations Manager with a then small franchise called King Pie who at the time had 16 stores. Within 3years was promoted to the position as Managing Director where they had opened almost 300 stores around South Africa, as well as in Australia, New Zealand, Poland and England. From there, Royal Foods Services, also a Rebhold owned contract catering company, asked Joe to groom a new MD for King Pie.
Next, the shareholders of Butterfield Bakery, a Franchise with over 130 stores, approached Joe with an offer as Operational Director. During his time with Hyperama, King Pie, Royal Foods Services and Butterfield, he has continually attended many individual and group personal development programs in areas such as Marketing, Advertising, Sales, Project Management, Leadership, Emotional Intelligence and Financial Management.
Joe is now Director of Freshstop, the fastest growing 24-hour convenience retail store brand in South Africa.