Discover your BAD-A$$ Brand: Part II

Tuesday, Oct 9 | 9:15am – 10:15am

Location: Pavilion 4
Track: Marketing
Recommended Audience: 26-500 Stores; 500+ Stores

This Part II Brand Building Workshop designed for marketers and operations alike, will follow on the steps outlined in Part I to walk attendees through creating a plan for their own organization. Attendees will head back to the office with a kick-a$$ plan to turbocharge their brand and differentiate their business. Attendance at Part I is encouraged, but not required. Attendees are recommended to come prepared with the answers to the following questions: 1) What makes your business different from your competition? 2) Other than making money, why is your company in this business? 3) What is your vision? If your business could do or be something amazing, what would it be? 4) What brands (inside or outside of the C-Store industry) do you aspire to operate like, look like, feel like? ​​

Director of Marketing
Holmes Oil Company, Inc.
Marketing Expert
Ernie Harker