How do you know when to make a change in your fuels offering? Is it time to test a new fuel? Have you tested new fuels before to lackluster response? This session, brought to you by The Fuels Institute and designed for anyone considering “alternative” fuels, will utilize case studies from established retailers who offer their consumers diverse fuel products, including E15, E85, diesel, biodiesel, natural gas and chargers for EVs. Hear their results and plan for your future of fuels.

• Decide if the time is right for you to test new fuel offerings
• Mitigate challenges when testing new fuels based on peer experience
• Devise a plan to experiment with and expand your fuel offering