The Evolving Competition Within Convenience
Tuesday, Oct 9 | 8:00am – 9:00am
Location: Ballroom C
Recommended Audience: 26-500 Stores
This session is geared towards all retailers looking to increase their competitive advantage. Convenience. What is it? How is it defined by Millennials and an even younger generation after them? We all know that customers are continuing to demand more and more of it as their time shrinks and their options multiply. From enhanced foodservice programs and meal kits to faster and more integrated software and payment systems and even off-premise service and delivery, the convenience industry is being challenged on its mission of ‘Convenience’ from all sides. As would-be competitors expand their value propositions and provide appealing and ‘convenient’ services and products, how can our industry continue to grow and compete? How do we ensure that our companies aren’t just leaders and purveyors of convenience stores, but also of pure ‘Convenience?’.
Senior Director - Global Center of Excellence, Merchandise & Marketing
Kelly's Dad and Marketing Gunslinger