Drive Sales with a 5-Star Customer Experience

Tuesday, Oct 9 | 8:00am – 9:00am

Location: Pavilion 10
Track: Strategy
Recommended Audience: 26-500 Stores; 500+ Stores

Boring retail is dead, and today’s customers have many options when searching for convenience. From food delivery to the expansion of dollar stores and destination retailers, it’s imperative to differentiate your brand and provide a five-star customer experience. Frank Beard from GasBuddy will share foot traffic data and explain how something as simple as a dirty forecourt can decrease visits by 20% or more. Mike Zahajko from CAF will then provide a framework for creating a five-star customer experience and discuss failure modes, strategies, and what you can do to stay ahead of the competition in an evolving marketplace.

C-Store Analyst/Evangelist
EVP Sales
CAF Inc.