Small Operator Workshop: Growing Your Customer Base – Gasoline, Store, Car Wash Pricing Strategies

Tuesday, Oct 9 | 8:00am – 10:15am

Location: Conf Room 8
Recommended Audience: 1-2 Stores; 3-25 Stores

The theme of this training track is CHANGE. If you always do things the same way, you will always get the same results. This training track engages an operator how to "Shake Things Up" to grow the business. Topics include customer loyalty, aggressive marketing, increasing the customer's use of their loyalty cards, and branded credit cards. In addition, profit center growth includes implementing aggressive competitive killing programs for profit centers including QSR, Prepared Food Programs, and Car Wash. Attendees will develop a specific growth business plan in this training track.