Promotions that Work

Sunday, Oct 7 | 1:15pm – 2:15pm

Location: Pavilion 4
Track: Marketing
Recommended Audience: 1-2 Stores; 3-25 Stores; 26-500 Stores; 500+ Stores

Promotions are a critical component for convenience operators to gain funding and adjust retail prices to drive incremental merchandise sales. However, most retailers lack the resources to utilize basket-level data to measure take rates, identify the source of volume and define incremental value.  In this session, retailers both big and small will discuss real-life practical examples of promotions that worked—and didn’t work—in their businesses. This session is for retailers looking to adopt best practices for using promotion measurement, and attendees will to evaluate examples of discounts, multi-buys (e.g., two-fer), and cross-category bundles (food and beverage).

CEO & Co-Founder
VP of Marketing & Food Service
Kwik Chek Food Stores, Inc.